About ARANA

ARANA is a brand founded in 2010 in Milan, Italy. The idea behind the creation of ARANA emerged from the meeting of a group of designers passionate about fashion and traditional craftsmanship. Their goal was to combine contemporary design with age-old artisanal techniques, giving life to unique products that could tell a story. From the very beginning, ARANA has placed a strong emphasis on sustainability, selecting eco-friendly materials and using responsible production processes.

In 2012, ARANA launched its first collection, which received a positive response in the local market. The main material of the initial collection was leather, crafted by local artisans who ensured a high standard of quality. Over the years, ARANA has expanded its product range to include accessories and home items, always maintaining the philosophy of sustainable design.

In 2015, ARANA participated in several international trade fairs, gaining visibility and recognition on a global scale. This led to collaborations with internationally renowned designers and expansion into new markets. In 2018, the brand opened its first flagship store in Milan, an important step in solidifying its presence in the industry.

Since 2020, ARANA has intensified its commitment to sustainable practices, implementing a recycling program for its products and launching social responsibility projects. Today, ARANA is known for its innovative approach to design, remaining true to its artisanal roots and sustainability, while continuing to evolve in the landscape of contemporary fashion.